Your brand defines who you are and what kind of experience you want to deliver to your clients. It can also be what sets you apart from your competition.
By Karen Edwards, RCS Editor
You probably know a lot of popular brands and have varying opinions about them based on your personal experience or perception of the brand.
Since you are at the Coffee Shop right now, let’s take a look at coffee as an example of two brands that provide the same product but are very different. Two famous coffee brands are Dunkin Donuts and Starbucks (listed alphabetically and not necessarily in order of the writer’s preference). These two brands have very loyal followers who rarely stray from their preferred taste – Dunkin Donuts’ coffee is perceived as milder and more mainstream than