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Do You Know How Your Company’s Brand is Perceived in the Marketplace?

Do You Know How Your Company’s Brand is Perceived in the Marketplace?

Your brand defines who you are and what kind of experience you want to deliver to your clients. It can also be what sets you apart from your competition.

By Karen Edwards, RCS Editor

You probably know a lot of popular brands and have varying opinions about them based on your personal experience or perception of the brand.

Since you are at the Coffee Shop right now, let’s take a look at coffee as an example of two brands that provide the same product but are very different. Two famous coffee brands are Dunkin Donuts and Starbucks (listed alphabetically and not necessarily in order of the writer’s preference). These two brands have very loyal followers who rarely stray from their preferred taste – Dunkin Donuts’ coffee is perceived as milder and more mainstream than

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Looking for a Roofing CRM? | FCS Tip #2: The Right Questions to Ask

Looking for a Roofing CRM? | FCS Tip #2: The Right Questions to Ask

Tip #2: Questions to Ask About Customer Data & Roofing CRM.

By FCS Roofing Software.

  • Does the program work for residential and commercial business?
  • Can I track projects, estimates and quotes by customer?
  • Can I integrate it with other software in order to track the entire customer experience?

There are several roofing CRM systems – many of them integrated with project management software. But first you may be asking – what is a CRM? It is a Customer Relationship Management system and it could be Microsoft Outlook, an Excel file or a higher-level software specifically designed for the roofing business.

Some systems offer customer portals where you can share data, photos, job progress, inspections and invoices with customers at their con